Project You + Me

September 01, 2025

Here at Feather & Noise we love Makin' Noise about inspiring women we discover and love! Let us introduce you to Ina from Project You + Me...

Project You + Me is a lifestyle brand featuring bespoke products for the modern mama and her bebe which are all carefully handpicked and curated by creative director Ina. This Makin Noise feature is about her bundles of awesomeness recently launched as Project You + Me! For You, For Me + For Us.

For Ina and Project You + Me, motherhood is a journey where ‘you’ + ‘me’ become ‘us’. Ina is pretty adamant that all three components, in and of themselves, are cause for celebration. Project You + Me have partnered with some incredible brands to curate bundles of awesomeness. Spoil your loved one or yourself and celebrate!

Project You + Me currently offer three wonderful bundles focussed around something for either ‘you’, ‘me’ or ‘us’. Personally I fell in love with the large bundle FOR US and purchased this for one of my best friends who recently had her 4th daughter, yep 4 girls in 6 years! Go Mumma! I just knew that this would be the box that would keep on giving. From the Modern Burlap muslin swaddle to the popular Kippins comforter, and the first thing my beautiful friend mentioned to me was … ’THAT CANDLE’ in the bundle smells incredible!’ Yep the Love Ludie Custom Candle was exactly what this new mama needed to burn to create a moment of calm amongst the craziness of bringing home a new born.

Oh and how can I possibly forget the excitement when I spotted The Rule Breakers ‘Milestone Cards’! YEP that’s right our previous Makin’ Noise guest Carmel’s talented and personally designed Milestone Cards were just another brilliant addition to these beautiful bundles of goodness!

So with all the talent and style Ina presented we just knew we had to feature this savvy and smart #girlboss STAT! Nothing like preparing for a feature shoot two weeks before Christmas and in the peak of our Chrissy trade... However we had all of our amazing team on board from talented photographer Clare Lapworth, to makeup artist Claire Denman, to Jess Dean and myself styling the shoot, plus Casey Clarke for welcomed us into her home. And not just any home, Casey's beautiful family and light filled home in Yarraville @insidenumber25 is now open and welcoming photoshoots. Congrats Casey! We were thrilled to create Ina's portraits here and support another wonderful woman launching her new business.

Ina’s charming and delightful little man Luka joined us for the shoot and we had blast with loads of laughs and outfit changes. Hearing so many of Ina’s exciting plans for Project You + Me we knew this is going to be one rad and inspiring lady to watch out for!

Project You + Me provides a platform where community comes to life and Ina is excited to create one-off collaborations with some pretty awesome small businesses and the powerhouse women behind them. "We are passionate about impacting change. This will come in many forms, through organic partnerships and collaborations with social enterprises. In the words of someone much wiser, we must be the change we want to see. Not just for us but for them.”

Congratulations Ina on the launch of your business and we know there are going to be so many wonderful women feeling so loved when they receive any of your bundles of awesomeness! You can SHOP Project You + Me at www.projectyouandme.com.au and follow Ina's inspiring and exciting journey at @project_youandme