The Rule Breakers

The Rule Breakers

September 01, 2025

 

Here at Feather & Noise we love Makin' Noise about savy small businesses we discover and love!  Let us introduce you to Carmel from The Rule Breakers...

 

 

 

 

Carmel is a mum to two gorgeous boys and a fur baby named Ryder which keeps her busy, but amongst all of this she decided 'Hey, why not start my own business?!'

 

 

 

 

The Rule Breakers was created with Carmel's passion for design and styling, and inspired by beautiful photography featuring babies reaching their significant milestones.  Carmel lovingly designed the Baby Milestone Cards for the mummy watching her bub growing and changing before her eyes, absorbing the special moments, and gives her a simple and stylish way to record these memories.

 

 

 

In a world of babies achievements being shared on instagram and blogs, Milestone Baby Cards are a modern and savvy gift for any expectant mother.  The twenty four card designs feature on-trend monochrome graphics with a splash of colour which are perfect for all children.  There are eight key development cards which are gorgeous designs but also allow you to document your babies age and date.  Three beautiful imagery cards for styling in the home or nursery are also included.  The Baby Milestone Cards are beautifully presented in protective case keeping your memories safe for years to come.

 

 

 

 

Carmel's other great passion is interior design.  She enjoyed working for Sportsgirl and SEED in senior management positions over the years but always loved watching the visual merchandisers create.  Carmel told us her only career regret is that she should've studied visual merchandising!  This hasn't deterred her love of styling interior and in three short years Carmel and her husband have completed a full renovation of their two storey Victorian terrace in Melbourne!  Her son's nursery was featured on Little One Baby's blog and recently they were lucky enough to have their home feature in Homes+ Magazine.  All of these little achievements have lead Carmel to the path of design.

 

 

 

 

And now a word from Carmel...  'It was an absolute pleasure to open our home to Feather & Noise and Little Light Studios.  I've known Alison for over fifteen years now and our paths have crossed on a number of occasions in life culminating in this fun little venture together.  She's always had an eye for detail in pulling together a fashion range whether it be selecting a timeless pattern, spotting an on trend colour or just getting those textures right in fabrics.'

 

 

 

 

Ps. We're excited to announce that Carmel's beautiful Baby Milestone Cards will be available through Feather & Noise soon - stay tuned!

 

 

 

 

Fashion: Feather & Noise
Photography: Little Light Studios
Baby Milestone Cards: The Rule Breakers

 

 

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